CAMOUFLAGE

CLICK here for the link to www.camouflage.mod.uk

I launched the Army's youth membership programme in 2000 as a response to the difficulties in achieving positive PR with the younger end of the market. Camouflage is a safe and socially responsible programme designed to give young people 13-17 an insight into the Army through a magazine, website and membership loyalty programme offering accesss to events and activities.

The membership numbers 318,000; 14% of enlistments are produced each year from the membership database.




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